Reading a seed wholesale catalogue as a reseller: what the offer covers and where it stops

A catalogue-based seed wholesaler is a sourcing route for shops that buy seed to resell, not a retail shop in itself. This orientation explains what the offer covers, how the catalogue is structured and where the wholesaler's role ends and the reseller's own assortment decision begins, so a retailer can judge whether to engage before browsing a single variety.

Who the offer is built for

The catalogue addresses seed retailers, garden shops and resellers purchasing seeds for resale. It is a business-to-business offer: the website states that it is intended for businesses buying seed for resale. This matters for the whole reading of the catalogue, because the pack sizes, price basis and quotation logic are arranged around resale quantities rather than single packets for home sowing.

Four seed groups, one catalogue logic

The offer is divided into four groups: vegetables, flowers, herbs, and microgreens and sprouts. These are the top-level divisions a reseller works with before narrowing down. Within vegetables, further subgroups such as cabbage and kale or leafy greens gather related references, but the four groups are the first orientation point. A shop can use them to map the catalogue onto its own departments.

How the catalogue is structured: group, species, variety

Below the group level, the catalogue is organised by species and then by variety. Species lists show botanical or horticultural names, and variety pages carry the individual references. Some records use horticultural group names rather than a single accepted species name, so a shared genus does not make two names interchangeable. The structure rewards careful reading: a group such as cabbage and kale may contain several distinct species-level or horticultural entries, and preserving qualifiers such as leaf type or cultivar name keeps an enquiry precise.

What listed prices do and do not mean

Listed prices and quantity tiers appear on variety pages, species lists and quick enquiry pages. They are catalogue information, not a confirmed offer. Final prices, pack sizes, available quantities, taxes and shipping charges are confirmed in the quotation. Descriptions and listed prices do not confirm current stock or batch-specific test results. A reseller should therefore treat the catalogue as the basis for a request, not as a price list to quote onward without checking.

The enquiry route is non-binding

Selecting varieties and sending the form does not place an order and does not conclude a purchase contract. An automated acknowledgement only confirms that the enquiry has been received for review. No payment is taken through the website. The wholesaler reviews the requested items, quantities and destination before making a quotation. The terms of any purchase are set out in that quotation and any subsequent agreement, so the enquiry is the start of a conversation rather than a transaction.

Where the reseller's assortment decision begins

The catalogue decides what is available to request; it does not decide what a shop should stock. Choosing which groups, species and varieties fit a shop's customers, shelf space, season and price positioning remains the reseller's own work. The wholesaler supplies references and a quotation route; the range decision, the department mapping and the local demand judgement stay with the shop. Reading the catalogue as a reseller therefore means separating two questions: what can be requested here, and what belongs in this particular shop.

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