Reading the Catalogue as a Reseller: What the Seed Wholesale Offer Actually Covers

A catalogue-based seed wholesaler is rarely a shop's only seed source, so it helps to know what such a supplier actually does before browsing variety lists. This piece describes the resale focus of the catalogue, the seed groups it covers, how entries are organised from group down to variety, and the point at which the non-binding enquiry route replaces the catalogue itself. It is meant as an orientation step: enough to decide whether to engage at all, not a substitute for the quotation or for official import guidance.

Who the offer is aimed at

The catalogue is written for seed retailers, garden shops and resellers who buy seed for resale. It is not a consumer shop front, and the whole structure assumes a trade buyer who will onward-sell what is supplied. Read that way, the variety pages are sourcing references rather than product pages aimed at end customers. If your business does not resell seed, this is the first place where the offer no longer fits.

The four seed groups in the catalogue

Entries are grouped into vegetables, flowers, herbs, and microgreens and sprouts. Vegetables gather the familiar resale crops such as tomatoes, cabbage and kale, peppers and leafy greens, alongside others listed under the vegetable group. Flowers are split into annuals, biennials and perennials. Herbs cover culinary and aromatic lines such as basil, mint, thyme and rosemary. Microgreens and sprouts form a separate group with their own seed references.

How entries descend from group to variety

The catalogue is navigable at three levels: the seed group, then the species or crop list within it, then the individual variety entry with its reference and available pack sizes. A species list may carry more entries than its common name suggests; the cabbage and kale group, for example, holds several Brassica records that use horticultural group names rather than one accepted species. Treat the variety reference, not the group title, as the deciding identifier.

Why the botanical label matters

The notes attached to catalogue groups stress that a shared genus does not make names interchangeable. Where an imported botanical label is broad, the advice is to request clarification against the specific SKU. For a reseller this has a practical consequence: carry the leaf-type and cultivar qualifiers from the catalogue into your own records, so that what arrives on the shelf matches what you intended to stock.

The enquiry basket and what it stores

Selections are added to an enquiry basket, where quantities can be edited or items removed. The selection is kept in the browser until you delete it, clear browser data or submit it successfully; contact details are not stored in the basket. No account is required. The basket is a working list, not a reservation, and nothing in it commits either side to a supply.

Where the catalogue stops and the quotation begins

This is the most important boundary for a reseller deciding whether to engage. Sending an enquiry does not place an order and no payment is taken through the website. The wholesaler reviews the requested items, quantities and destination, then issues a quotation covering availability, pack sizes, prices, applicable taxes, shipping charges and payment terms. Those terms, not the catalogue, form the basis of any purchase.

Prices and units in the catalogue

Listed prices and quantity tiers appear on variety pages, species lists and quick enquiry pages, but they are Catalogue information rather than a confirmed offer. Final prices and shipping charges are settled in the quotation. Units also differ between entries: a price per kilogram is a different basis from a price for a stated number of seeds, so use the unit recorded for that product when you build your enquiry and your own cost planning.

Unlisted varieties and import checks

A variety that is not in the catalogue can still be asked about by sending the botanical or variety name, quantity and destination. Separately, shipments abroad may carry documentation requirements that differ by goods and destination; the trade notes point buyers to current official guidance for the destination rather than assuming all seeds are treated alike. That check sits with the buyer and should happen before a shipment is agreed.

Deciding whether to engage

Treat this as a filter, not a sales step. The offer fits a trade buyer who can work from a catalogue, is comfortable that prices and availability are confirmed only in a quotation, and will handle destination checks themselves. It fits less well if you need confirmed stock and final pricing before you can plan at all. Settling that question first keeps later assortment and enquiry work grounded.

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